OUR APPROACH
How We See The Wood From The Trees
Intelligent Positioning™ Strategy starts at the top.
The initiatives we work on require ownership and commitment from the executive management team. It is this team that has the overall perspective that is required to produce organisational – wide positioning strategy that winds its way across the complete organisational eco – system.
Intelligent Positioning™ Strategy must stretch across the entire organisational eco – system.
Hence one of the cornerstones of all our initiatives is inclusion. Through cross – functional participation we create engagement. Engagement that creates feelings of responsibility and ownership towards the positioning strategy.
Intelligent Positioning™ Strategy has at its heart collaboration.
Through Teamwork, large and small scale creative sessions and the opportunity to contribute and give feedback we create organisational wide cross function collaboration. Enabling clear, consistent communication & connection of the strategy from the internal to all external stakeholder groups.
OUR FRAMEWORKS
What Guides Our Approach
We have developed a suite of initiatives and frameworks that guide thinking and enable us to deliver solutions that are tailor – made to specific strategy contexts & client needs. Whether it is a full start to end Corporate Positioning Initiative, a cultural recharge or a helping hand to engage and train the wider team we’ve got it covered. Delivering modular design that provides maximum flexibility for all our clients challenges. Tried and tested; our initiatives and frameworks guide clients towards outcomes that make a real difference to their business.
DETERMINING WHO WE ARE & WHERE WE’RE AT
IDENTITY, IMAGE & REPUTATION ANALYSIS
If you’re merging, acquiring, modernising, transforming you’ll need to create and manage the equity generated through your intellectual assets. You’ll need a solid foundation; that comes through having a full and detailed Intelligent Positioning Assessment™ of the image, identity and reputation of your organisation. In particular; how your organisation compares to competitor / peer organisations in terms of strategy. We analyse the identity, image and positioning strategy they are pursuing, the story they are telling; what’s being communicated. Providing and delivering the strategy context and backdrop you need in order to make informed decisions.
CREATING STRATEGY THAT BUILDS EQUITY
PURPOSE & VISION CREATION
Your organisation needs to define purpose and outline vision. You must make sure every stakeholder, internal and external understands who and what you are and where you are going. Our flagship Intelligent Positioning Initiative™ is designed to engage senior executive teams in the creation and development of purpose, vision and corporate positioning. Working as a team we move through the spectrum from creation to implementation and enablement of the Corporate Positioning Strategy. Delivering a seamless connection between business/organisational objectives and what’s communicated clearly and consistently to all stakeholders.
SEAMLESSLY CROSSING BORDERS
INTERNATIONAL ALIGNMENT & MANAGEMENT
We take a ‘home – market’ Corporate Positioning and lay down the strategy for implementing this across geographical and cultural boundaries. Our Intelligent International Positioning™ Initiative assists our clients to adapt and disseminate strategy across cultures and languages. Making sure that each country or region sticks to a singular, centralised strategy that delivers a consistent Corporate Positioning across the organisation. We work closely with international and country based teams; analysing the local situation before co – creating strategy implementation and management.
GETTING THE MESSAGE TO ALL
DISSEMINATION TO ALL STAKEHOLDERS
Our Intelligent Positioning Connection™ Initiative; maps out every little way in which our clients’ organisation communicates and connects the desired corporate message to stakeholders. We audit and analyse all corporate messaging on a cultural, commercial and corporate communications level; working with the team to apply the chosen Corporate Positioning across the idiosyncrasies of their stakeholder eco – system. Collaborating with functions, teams and individuals we will create on – strategy structure and content for all internal and external connection points.
ORGANISATIONAL WIDE BUY-IN
BRINGING POSITIONING ALIVE IN THE MINDS OF THE PEOPLE
Corporate Positioning should be understood and lived by everyone who works for the organisation. We create, develop (with the client team) and execute Intelligent Positioning Engagement™ programs that teach and coach your people to align their work with the Corporate Positioning Strategy the Senior Team has chosen. Based on a philosophy of generating engagement we help the wider team to see the point of purpose and vision; why we need to develop and manage a consistent Corporate Positioning and how it can benefit them.
EVERYTHING. EVERYWHERE. EVERYTIME.
CONSISTENT POSITIONING DELIVERY EVERYTIME
Great Corporate Positioning needs both clarity and a consistency over – time. Our Positioning Advocacy Programs™ are designed to work with your team to set – up a multi – department group of ‘ambassadors’ that is responsible for the development and management of the Corporate Positioning Strategy across individual functions. We train and coach the team to work alongside them to consistently implement the Corporate Positioning Strategy across the organisation; all of the time. Delivering a seamless communication of purpose, vision and positioning
PURPOSE FOR THE PEOPLE
INTERNAL POSITIONING SEEDING
The Culture Catalyst Initiative™ helps senior client teams to create, sculpt and enable the internal culture of their organisation. We put together teams that develop cultural narratives around which we can build traction and momentum. Defining and articulating how an organisation wants to be and how it wants to act. Creating a clear and consistent platform for culture building and internal communication; ultimately delivering a sense of shared cultural direction that sits perfectly in – line with the organisations underlying business strategy.
Our Credentials
If you want to learn more about Origin Corporate Consulting & Intelligent Positioning™ look no further than here.
OUR TECHNIQUES
How We Get Things Done
We use a suite of proprietary methodologies & tools that deliver results throughout the initiatives we implement for clients. Often complimentary to each other these methodologies are designed to produce a deliverable that adds to both understanding and the execution of our initiatives. Allowing for smoother, better managed and highly effective contributions to all our clients’ needs.
A GUIDING LIGHT & BLUE – PRINT FOR ALL
The Corporate Positioning Framework™ is a proprietary tool we use to determine and define the Corporate Positioning in an easy to understand ‘blue – print’. This can be used by senior management teams to guide the implementation of the Corporate Positioning across their respective organisation. As part of a Corporate Positioning Initiative™; the Corporate Positioning Framework™ enables the senior team to verbalise and visualise the core concept and idea behind the intended Corporate Positioning. It is our proprietary tool for helping entire organisations to verbalise, visualise and articulate Corporate Positioning. Meaning everybody consistently understands the purpose and vision of the organisation in exactly the same way; everytime.
UNDERSTANDING POSITIONING CONTEXT
Positioning Territory Mapping™ is our proprietary technique for understanding the competitive and peer landscape relating to Corporate Positioning. We analyse available media and digital information to understand the image, the culture and the communications strategy employed by competitor and peer organisations. Helping the team to understand what’s saturated, where the white space resides and where we could possibly position the organisation in the minds of our stakeholders.
CREATING NAMING ARCHITECTURE
The Verbal Identity Generation Session™ is our proprietary technique for creating organisation and brand naming architecture. A purpose built, structured session that defines context, inspires participation and delivers results. The session channels strategic and creative thinking; guiding the team, in a step – wise process, through the levels of naming decision – making. The session ultimately concludes with the delivery of a set of naming and / or architecture options and opportunities for further refinement.
UNDERSTANDING STAKEHOLDER MOTIVATIONS
Understanding Corporate Positioning and how it is defined in the mind of a stakeholder; is about understanding attitudes and motivations of people. Talking to stakeholders, both internal and external helps us create the context for decision making. Our Stakeholder Dialogue Sessions™ are undertaken on both an individual and group basis. We construct and design dialogues that utilise differing questioning techniques and stimulus material suited to a particular project and to the issues faced. Understanding points of view, perspectives and the underlying attitudes that create them.
DEFINING; WHO,WHAT, WHOM, HOW & WHY
We believe that the senior team must take control and own the Corporate Positioning for their organisation. Corporate Positioning Sessions™ are designed to assist teams to answer the most fundamental of organisational questions. Why we exist as an organisation? Who we exist for as an organisation? What do we want to say about ourselves and how we want to communicate this to stakeholders? It provides a shared development and understanding of Corporate Positioning allowing for its seamless adoption across the entire stakeholder eco – system.
Arrange to Meet Up
If you think you’d like to meet in person we’re always ready.
If you want to learn more about Origin Corporate Consulting
& Intelligent Positioning™ look no further than here.